Press Room

WORLD'S LARGEST CALIFORNIA DANCING RAISIN UNVEILED

12/17/2008 – elected to take on the difficult task of creating the world's largest California dancing raisin character. This larger-than-life raisin, nicknamed CAL by the students, has been erected at an important time for one of America's most… More »


University of Illinois – Chicago Study: Raisins Contain Compounds that May Inhibit Cavity-causing Bacteria

10/27/2008 – , by a research group led by Christine D. Wu, M.S.,… More »


California Raisin Marketing Board Announces Winners of America's Best Raisin Bread Contest

10/13/2008 – in Manhattan, Kan., on October 10-11. The competition included a total of 20 finalists competing in artisan and commercial categories. Co-grand prize winners in the artisan category include Luminita Cirstea,… More »


California Raisins Announce Winners of National Pie Championship Raisin Category

6/16/2008 – FRESNO, Calif., June 16, 2008 The California Raisin Marketing Board is pleased to announce the raisin category winners of the 2008 American Pie Council's National Pie Championships, sponsored by Crisco Winners are: First Place
California Raisin and Sour Cream Dream Pie with Maple Raisin Stuffed Crust by Karen Hall of Elm Creek, NE Second Place
Orange-flavored Raisin and Carrot Pie by Naylett LaRochelle of Miami, FL Third Place
Raisin and… More »


California Raisin Marketing Board Selects Top Scientists for Nutrition Research Panel

5/23/2008 – has launched a newly formed Scientific Nutrition Research Panel. The Panel's primary goal is to evaluate requests for proposals (RFP's) for the CRMB's research on the health, nutrition and food safety aspects of California Raisins. Under the guidance of Julie Miller Jones, Ph.D., scientific… More »


THE CALIFORNIA RAISIN MARKETING BOARD ANNOUNCES

5/20/2008 – The California Raisin Marketing Board is announcing its inaugural "America's Best Raisin Bread Contest" with entry applications accepted from June 2 - August 2, 2008. Contest participants are encouraged to visit www.LoveYourRaisins.com for an application and a complete set of contest rules. "California Raisins have been an integral part of the baking industry around the world for more than 50 years. Our 3,500 raisin growers… More »


NEW OATMEAL CHEWIE™ WITH CALIFORNIA RAISINS FROM LOVE AND QUICHES DESSERTS

5/16/2008 – The California Raisin Marketing Board is proud to announce it will be an ingredient partner with Love and Quiches Desserts in a new snack part of the Gourmet Grab and Go® product line. Made with plump California Raisins and whole grain oats, the old-fashioned Oatmeal Chewie is a snack bar targeted to consumers who are on the go and desire a gourmet product. Love and Quiches… More »


CALIFORNIA RAISINS CALL ALL PIE ENTHUSIASTS

1/23/2008 – The California Raisin Marketing Board is pleased as pie to announce their participation, along with other major sponsors, in the 2008 American Pie Council's Crisco National Pie Championships in April. And, to stir in a dollop of creativity and encourage amateur and commercial pie bakers and manufacturers to enter the championships, the California Raisin Marketing Board is introducing a new Raisin flavor category in the… More »


California Raisins Expect Successful 2008

12/10/2007 – California raisin growers are expecting a balanced 2007 crop, the California Raisin Marketing Board (CRMB) announced today. Yield for all raisins is projected at 300,000 tons or very close to last year's 308,976 tons according to Ron Worthley, President of the CRMB and General Manager for the Raisin Administrative Committee (RAC). “We expect strong demand for California Raisins to continue… More »


Celebrity Fitness Trainer Valerie Waters Offers Tips for Getting Fit and Staying Motivated in 2008

12/03/2007 – California Raisins provide opportunity to receive star treatment with a Valerie Waters personal training session and give away custom totes to help kick start New Year’s resolutions FRESNO, Calif., December 3, 2007 Each year, as the calendar changes from December to January, millions of Americans resolve to shed the pounds that were packed on during the holidays and take other steps to get healthy in… More »


California Raisins Announce Recipe Contest Winners

10/05/2007 – announced the winners of the 2007 California Raisin Wise Choices Recipe Contest. Over 1,300 recipes were submitted by home cooks and bakers from across the country, with hopes their California Raisin creation would win the $10,000 Grand Prize or one of eleven other prizes, along with the chance to be… More »


California Raisins And Celebrity Fitness Trainer Valerie Waters Help Families Get Fit And Back-On-Track This Back-To-School Season

9/12/2007 – California Raisins And Celebrity Fitness Trainer Valerie Waters Help Families Get Fit And Back-On-Track This Back-To-School Season Visit www.LoveYourRaisins.com for family getaway sweepstakes entry and free, custom California Raisin lunch bag. FRESNO, Calif., Aug. 8, 2007 Back-to-school season is a great time to get the entire family back-in-shape, especially the kids. A recent nationwide study conducted by researchers at Ohio State and Indiana University found… More »


Attention California Raisins Lovers!

4/27/2007 – announces its search for America’s most delicious raisin recipes. Already thinking of your favorite raisin recipe? The 2007 California Raisins Wise Choices Recipe Contest kicks off March 9 and home cooks and bakers across the… More »


California Raisins Launch New Web Site

4/27/2007 – unveiled its new Web site at www.LoveYourRaisins.com. The new site incorporates the Wise Choices imagery first featured in California Raisins advertising beginning last fall. The site includes sections on healthy lifestyle, parents, and recipes. Also, featured is an expanded section called ‘Professionals’ intended for trade audiences in Foodservice, Health and Nutrition, Baking,… More »


2007 CALIFORNIA RAISIN RECIPE CALENDAR AVAILABLE FREE
VISIT LoveYourRaisins.com TO ORDER

12/21/2006 – FRESNO, CA, December 21, 2006 Last year more than 20,000 people received the free California Raisin 2006 Recipe Calendar. This year, the free 2007 Recipe Calendar features 12 scrumptious offerings and beautiful photography from the California Raisins' recipe library. Recipes such as Harvest Butternut Squash Soup with California Golden Raisin Crostini and Seared Sea Scallops with Mushroom Raisin Goulash from Celebrity Chefs and home… More »


LOWER GLYCEMIC INDEX FOR RAISINS

10/30/2006 – Widely known as a wise fruit choice for their high antioxidant content, all-natural sweetness and dietary fiber, raisins also tout a low to moderate glycemic index (GI), according to new research at The Ohio State University. The GI – a measure of how a food affects blood sugar levels – is being used as a tool in diabetes management,… More »


California Raisins

10/21/2006 – and one of the five to nine recommended daily fruit servings for an adult (for a 2,000 calorie diet). They are a natural way to add… More »


California Raisins Wise Choices Spa Sweepstakes and Free On-the-Go Bag Giveaway

10/20/2006 – WHEN: Sweepstakes entry is from September 12, 2006 January 15, 2007 HOW TO ENTER: Entry is easy. Visit www.LoveYourRaisins.com and tell us the wisest choice you have ever made, along with your contact information. Entrants will receive a Wise Choices On-the-Go bag… More »


California Raisins and Celebrity Fitness Trainer Valerie Waters Team up to Share Wise Choices for Living Well, Eating Well - FRESNO, Calif., Oct. 6, 2006

10/06/2006 – California Raisins is teaming up with Valerie Waters fitness trainer to Hollywood celebrities like Jennifer Garner and Kate Beckinsale – to remind all of us that the best way to take care of our families is to take good care of ourselves. … More »


California Raisin Growers Approve the Continuation of The State Marketing Order

4/07/2006 – FRESNO, Calif., April 7, 2006 — California raisin growers have voted to continue the state marketing order that authorizes the California Raisin Marketing Board for another five years Chairman Dennis Wilt announced today. In a referendum conducted by the State of California Department of Food and Agriculture, the continuation was supported by 92.8% of the eligible voters. Far exceeding the required majority of the Order as… More »


California Raisins’ Look Who’s Cooking Campaign Takes Home the ADDYS, Again

4/04/2006 – received 5 Addy Awards at the Fresno Ad Federation’s March 24th gala held at the Grand Ballroom International Trade Center in downtown Fresno. The Addy Award competition is one of the toughest advertising competitions in the world. Held every year, these awards represent the true spirit of creative excellence by recognizing all forms… More »


California Raisins Cheer on Women from Around the World During the Third-Annual MORE Marathon

3/30/2006 – New York, NY: MARCH 2006 Over 4,000 women from around the world including elite runners and Olympians, arrived in Central Park for the third annual MORE Marathon. The participants included two-person teams and individual female runners and walkers age 40 and up. Some took on the full marathon at 26.2 miles around the park while others went for the half marathon at 13.1 miles. The… More »


California Raisin Marketing Board Flooded With Requests For California Raisins Calendar

2/09/2006 – has been inundated with an awe-inspiring 25,600 requests for their 2006 calendar, with about 2,000 requests coming from overseas. The calendar, which was offered to the public at www.calraisins.org, features the 12 winning… More »


California Raisins Featured As Healthy Food For Children At Recent California School Foodservice Conference

1/12/2006 – LONG BEACH, CA, January12, 2006 — The California Raisin Marketing Board, committed to promoting healthy eating habits in school children, recently took their health and nutrition message to the 2006 California School Nutrition Association’s Annual Conference in Long Beach. More than 2,000 school foodservice professionals, including foodservice directors, supervisors, dietitians and other school foodservice employees from throughout the state were notified that the 1.33-oz Raisins… More »


California Raisins Explore Healthy Cuisine At The Culinary Institute Of America’s World Of Healthy Flavors Leadership Retreat

1/12/2006 – in partnership with the Harvard School of Public Health Department of Nutrition (HSPH), the invitation-only event… More »


California Raisins Cook Up A Storm At Cal Expo

11/03/2005 – SACRAMENTO, CA. November 4-6, 2005 — Food, kitchen and gadget lovers alike are traveling to Sacramento for Sacramento’s Cookin’!! This tradeshow joins national manufacturers and local food processors together to share the latest in the culinary world. It allows consumers to sample chef’s on-site creations, test gadgets, watch all types of live demonstrations and get really hands on. The California Raisin Marketing Board will show… More »


Raisins At Halloween Treat Kids To Healthy Teeth

10/13/2005 – To fill trick-or-treaters’ bags this Halloween, choose a naturally sweet and flavorful snack parents will appreciate California Raisins. Kids don’t have to know that raisins contain certain phytochemicals that could help fight cavities and gum disease according to recent research at the University of Illinois at Chicago College of Dentistry. “Regardless of their sweet properties, raisins contain oleanolic acid and other phytochemical compounds that… More »


Omni Hotels Culinary Chefs Star in New California Raisin Industry Ad Campaign

9/23/2005 – newest advertising features high-profile culinary chefs promoting California Raisins. It showcases 11 chefs from luxury-level Omni Hotels, featured in a group shot supporting California raisins. "The Marketing Board's (CRMB) strategy in partnering with Omni Hotels is to remind chef 'decision-makers' in high volume restaurant venues to specify 'California Raisins' when placing their raisin orders to ward off foreign imports… More »


California Raisins Are Really Cooking At The Food & Wine Classic in Aspen

6/09/2005 – The California Raisin Marketing Board today announced that California raisins will have a major presence at the 22nd Annual Food & Wine Magazine Classic At Aspen this June 10-12. At the five grand tastings throughout the inspiring three-day event, California raisins will have two booths in the Grand Tasting Pavilion tempting the 5,000 attendees with Desserts and Savory Dishes. California raisins will have information available… More »


California Raisin Marketing Board Launches Coast-to-Coast Raisin Recipe Contest

4/28/2005 – announces a national search for America’s favorite raisin recipes. The “Coast-to-Coast Raisin Recipe Contest” kicks off May 1 and consumers across the country are encouraged to submit their favorite recipes. Each recipe must include California natural or golden raisins.… More »


California Raisins Advertising History & Fun Facts

9/15/2004 – ADVERTISING HISTORYOrigin:
  • In 1984 the California Dancing Raisin was introduced by the California Raisin Industry marketing staff to increase awareness and demand for California raisins.
Television:
  • The cost to develop the first animated and tested 30-second commercial was $300,000. It used singer and musician Buddy Miles as the vocalist for the soundtrack "Heard it Through the Grapevine" which was originally recorded by Marvin Gaye.
  • The groovy, sunglass-wearing Raisins… More »


California Dancing Raisins Boogie Their Way Into History

9/15/2004 – , and the 5,000 raisin growers that live there, has a chance to achieve immortality if inducted into a brand new Madison Avenue Walk of Fame. Nominated as one… More »


Clovis Woman Wins Easter Feast Giveaway Sponsored by The California Raisin Marketing Board/The Pork Board/Save Mart Supermarkets

4/12/2004 – The California Raisin Marketing Board in conjunction with The Pork Board and Save Mart Supermarkets sponsored an Easter Feast Giveaway. The grand prize consisted of a California Raisin Marketing Board Chef preparing a full-course Easter dinner at the winner's home, a $500 Save Mart gift certificate, a $500 gift certificate to Macy's, and a certificate for three hours of maid… More »


Stockli Promoted To Vice President of Marketing for California Raisin Marketing Board

3/11/2004 – The California Raisin Marketing Board has named Karla Stockli to serve as its new Vice President of Marketing effective immediately. Stockli will be responsible for increasing awareness of and demand for California raisins through public, media and trade relations programs in foodservice, industrial and consumer markets. "Ms. Stockli's comprehensive knowledge of both the raisin industry and the state marketing order… More »


California Raisins Available to all Students in Nation's Second-Largest School District

11/19/2003 – The California Raisin Marketing Board (CRMB) announced today the expansion of its successful "Raisins Rock" marketing program into 450 schools of the Los Angeles Unified School District (LAUSD). The program will be officially launched on Thursday, November 20, at Glenfeliz Boulevard School. The school is holding 3 assemblies for the CRMB to talk about health and nutrition to their students. Raisins… More »