The California Raisin Marketing Board's newest advertising campaign features high-profile culinary chefs promoting California raisins.
The new campaign showcases 11 chefs from the Omni Hotels, a national luxury hotel and restaurant chain ranked among 14 upscale national hotel brands. Omni Hotels operates 40 first-class luxury hotels and resorts throughout the United States, Canada and Mexico.
The special partnership between the CRMB and the Omni Hotels began over a year ago with a series of culinary ideation seminars that introduced Omni Hotels to the functionality and versatility of California raisins.